Sports betting and iGaming operator BetMGM announced Thursday the signing of Vanessa Hudgens as a celebrity brand ambassador. The actress, producer, singer, and entrepreneur will be featured in upcoming marketing campaigns, promotions, and social media content for BetMGM’s iGaming and Casino platforms.
Matt Prevost, Chief Revenue Officer, BetMGM, said: “Vanessa Hudgens is extremely gifted and will be instrumental in BetMGM’s ongoing evolution as an entertainment company. We look forward to the partnership and her support in our goal of reaching new audiences in unique and engaging ways.”
Show me the King, Steve! 🦁
— BetMGMCasino (@BetMGMCasino) September 22, 2022
Hudgens rose to national acclaim in the High School Musical series for her role in portraying Gabriella Montez. She has since appeared in numerous feature films including “Spring Breakers,” “Bad Boys for Life” and “Tick, Tick… Boom!,” as well as live productions such as the Broadway musical “Gigi” and FOX’s “Grease: Live” and “Rent: Live.” In addition to acting and producing, Hudgens is a Co-Founder of Caliwater, KNOW Beauty, and Thomas Ashbourne Craft Spirits.
Earlier this week, BetMGM and NBC Sports announced a new partnership for the 2022 NFL season highlighted by weekly integrations on Football Night in America (FNIA) and content across other NBC Sports platforms.
BetMGM will be featured on FNIA, which the company described as “the most-watched studio show in sports,” in a variety of content including a weekly segment hosted by former NFL quarterback Chris Simms and sports betting and fantasy pioneer Matthew Berry. This segment will highlight storylines and betting odds for the upcoming Sunday Night Football game on NBC, Peacock, and Universo. Real-time betting odds on FNIA’s scoring ticker also will be showcased.