Through its Second Spectrum division, Genius Sports’ tracking technology will provide data-driven player analytics, enhancing Necaxa’s on-field performance levels while powering immersive fan experiences.
Genius Sports will install its AI and machine-learning powered cameras at the Estadio Victoria, capturing transformative new data points including player speeds, expected goal conversion rate, shot velocity and more.
➡️ We’re thrilled to announce our first data tracking partnership in LATAM with @ClubNecaxa, powering first-class products for fans, coaches and players. Link: https://t.co/xpWFM4w6Qo pic.twitter.com/mIt2gTiM9Y
Necaxa coaches and players will be able to analyze on-field, play-by-play action in unprecedented detail, harnessing hundreds of soccer-specific metrics as well as post-match panoramic and tactical videos. Genius Sports and Necaxa will create augmented live video feeds, providing Liga MX fans with data-driven visualizations and animations to deliver a more immersive and match-day experience across linear and digital channels.
In an official press release, Sam Porter, Co-Owner and Co-Managing Partner of Club Necaxa, spoke about this new milestone and said: “Genius Sports is a company that Necaxa is proud to be partners with. We believe that Genius Sports will greatly improve the product and experience we provide to our fans both on and off the pitch, in exciting new ways. The Second Spectrum technology will also provide us with a greater ability to analyze our players’ health and performance, which is of the utmost importance to our Club.”
Fernando Martínez, Head of LATAM Commercial at Genius Sports, added: “Necaxa is quickly positioning itself as one of the most innovative and dynamic clubs in LATAM sports. We’re thrilled to be providing them with our world-class tracking and video augmentation tools, setting a new bar for Liga MX fan experiences and enabling a new level of analysis before, during and after every home game.”
Genius Sports was selected as the official data and integrity partner of Liga MX in November 2020.
In March, Genius Sports announced a collaboration with ESPN for the NCAA Division I Women’s Basketball Championship using AI-powered tracking data and live video augmentations. Through its Second Spectrum division, Genius Sports provided ESPN and consumers with the first live augmented video feeds for women’s basketball, delivering new levels of interactivity and insight.