fter extensive vetting of the competition, Meruelo Gaming, which owns Grand Sierra Resort and Casino (GSR) and Sahara Las Vegas, selects Gaming Analytics Inc. and its artificial intelligence tools to improve marketing and casino operations.

Gaming Analytics combines the simplicity of a search engine with the power of machine learning and AI to create the casino industry’s first search-driven data analytics platform.

Christopher Abraham, SVP of Marketing at Grand Sierra Resort, said: “We’re excited to welcome Gaming Analytics to our array of technology solutions. The platform was recommended by our industry counterparts for its accuracy and timeliness in the creation of custom and predictive analytics. Ultimately, Gaming Analytics will create a greater impact on our marketing and casino campaigns. After evaluating multiple companies, we believe Gaming Analytics stands above the competition with its ease of use, superior technology, reputation, and highly rated customer service. Gaming Analytics will help accumulate all of our data into one easy-to-use platform, providing a 360-degree view of our business and will inevitably, reduce costs and increase profits.”

Kiran Brahmandam, CEO of Gaming Analytics, stated: “Many analytics platforms in our industry are expensive, quite difficult to use, and take time to see meaningful results. We are leading the effort to solve this problem with our powerful, yet extremely easy-to-use platform. We are honored to be selected as partners by GSR and SAHARA Las Vegas, and we look forward to further enhancing our offerings and adding value to their operations.”

Getting started with Gaming Analytics is a relatively quick process, with three to five weeks of onboarding. The platform is offered as a software and as a service with minimal up-front costs and no long-term contracts.

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