Gaming content and technology provider Inspired Entertainment announced Monday a new exclusive long-term contract with UK-based bookmaker Paddy Power. The operator owns and runs over 350 betting shops in the UK and is a central brand within gaming giant Flutter Entertainment.

As part of this agreement, will exclusively  Paddy  with fully integrated managed for its entire UK estate of approximately 1,400 terminals, including installation, remote and field technical support, as well as content and platform deployment.

Paddy Power has further committed to the procurement of 1,400 new Vantage server-based gaming-ready cabinets throughout 2023. The latest addition to the VLT family, Vantage is powered by “an intelligent operating system featuring a modern and intuitive next-generation menu” with functionality that drives player game recommendations based on playing sessions, notes .

Brooks Pierce, President and Chief Operating Officer of Inspired, said: “Paddy Power does an exceptional job operating its UK betting shop estate, which tends to contain premium locations, and we are thrilled to partner with such a premier provider.” 

We have a great relationship with Paddy Power and this agreement, including the provision of our new Vantage terminal, improves their product offering and drives revenue growth, while also reducing operational costs. This is a prime example of how the transformation of our footprint in the UK from a hardware-centric capital-intensive business model to a managed , content, and platform, an asset-light model can be mutually beneficial for the evolution of the industry,” he added.

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Brooks Pierce, President and Chief Operating Officer of Inspired

For his part, Vince Bateson, Head of Retail Gaming for Paddy Power, commented: “We have an excellent partnership with Inspired which has developed over many years. Our customers know and trust Inspired’s products and we’re delighted to be able to enhance our offering with the very latest terminal and the very best technology.”

Inspired’s Vantage terminal has performed exceptionally well in our trials and is a perfect fit with our strategic goal of providing our customers with the best possible experience in our retail shops,” he concluded.

Last month, Inspired signed a similar to exclusively Betfred with managed for its entire UK betting shop estate. The new contract with the bookmaker will run for five years. Betfred owns and operates over 1,400 betting shops in the UK.





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