Kambi announced Wednesday the launch of Game Parlays, its enhanced American football combinability product that will give partners a parlay product, and players an unmatched level of control over their sports betting experience. It is now available for the new NFL football season, which kicks off Thursday.

The new product provides bettors with the opportunity to combine main and player prop bets within a single game across multiple games for the first time. 

Game Parlays offers an almost limitless number of betting options across all games, enabling Kambi partners to offer their customers an expanded multi-event functionality to include player props, such as touchdown scorer and rushing yards, as well as increased number of derivative markets. Selections from other sports can also be added to Game Parlay bet slips, giving players additional parlaying options.

Kambi’s parlay capability is developed in-house and, according to the company “utilizes its expertise and experience in proprietary pricing and risk management, which is central to Kambi’s ability to instantaneously offer bettors odds on demand with greater availability and accuracy”. 

The company addressed the fact that combinability has become “an increasingly integral part of the customer experience, with approximately 50% of sports betting revenue in many US states derived from parlay betting alone”. 

Kambi’s Game Parlays can be rebranded by partners under a different name to cater to their individual customer base and marketing strategy. 

In an official press release, Simon Noy, SVP Trading, Kambi, said: “Game Parlays is an exciting product not just for Kambi, but for our partners and their players alike who increasingly want to create their own bets through a combination of outcomes not only within the same game, but also across multiple games and sports”. 

“We are delighted to provide players with our enhanced American football product ahead of the upcoming season which we’ll continue to strengthen as the season progresses, as well as expanding into other leagues and sports in the future”, he concluded.

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