Ja Morant via WikipediaCaesars is bolstering its online sports gambling offering in the Volunteer State.

According to an announcement from the Nevada-based casino operator, the Memphis Grizzlies and Caesars Sportsbook have inked a multi-year marketing partnership.

As a gambling partner of the franchise, Caesars will operate a sports betting lounge in FedExForum. The gambling company can also use Grizzlies marks and logos for its online sportsbook.

Caesars Sportsbook will also become the presenting partner for several Grizzlies-affiliated Grind City Media shows, including the Chris Vernon Show, a daily sports and entertainment show hosted by Grind City Media’s Chris Vernon.

“The alignment of Caesars Sportsbook with Grind City Media digital shows, content and features will enhance our continued development and execution of best in class content for all of sports fans to enjoy,” said Grizzlies President Jason Wexler. “We also look forward to the opportunity to welcome our fans to FedExForum to visit the newly rebranded Caesars Lounge to watch their favorite sports programming or for hosting a private event.”

“The Memphis Grizzlies are an exciting young NBA team, and it’s great to announce this partnership ahead of what should be a special season for the franchise,” said Chris Holdren, Co-President of Caesars Digital. “Tennessee is an important state for us […] We embrace the chance to strengthen our connection in the Memphis area through the legacy of our nearby resort, Horseshoe Tunica.”

Tennessee kicked off sports betting in 2019.




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