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One of the leading B2B iGaming software suppliers, NE Group, joined forces with 888, a renowned online gambling operator, to launch its offering in Angola through an advanced product, 888bets.

African expansion:

888Africa is one of the biggest operators in the whole market. Its goal is to operate 888 brands in various jurisdictions all over the continent, providing its customers with advanced online betting and gaming solutions. 

Thanks to the recently established deal, the players from Angola can enjoy a seamless sports betting experience and place their bets directly on 888bets.co.ao.

NE Group became famous in the industry thanks to its advanced, unique front-end solutions that provide players with an exceptional iGaming experience. On top of that, the product is completely customized to suit the needs of the players from Africa and Angola; thanks to the company’s localized knowledge, everything is adapted to fulfill the players’ wishes in this jurisdiction. 

By joining forces with 888, NE Group succeeded in providing fantastic content and captivating gameplay on its platform, along with fantastic data speed environments required in markets such as the African one, where this is one of the main issues.

The players from Angola are excited about the opportunity to try the popular Aviator crash game, which will be available in the country for the first time. On top of that, the platform has various built-in tools and features that help the teams in charge of monitoring and conducting Responsible Gaming practices to fulfill their duty and maintain the safety and security of the players on the highest levels.

As European Gaming reports, Imran Bukhari, the CEO of NE Group, said: “It’s brilliant to see the 888bets sportsbook launch in Angola to bring sports betting fans an experience they deserve. Our specialized sports betting platform and lightweight frontend solution for Africa allows 888bets to quickly scale.”

888bets also commented: “As a country with huge potential, we expect big things from our launch in Angola. Working with NE Group has enabled us to deliver an experience that sports bettors will love and that is enriched with engaging products.”

Successful partners:

The popular 888 was founded in 1997, and since then it has become a leader in iGaming and sports betting. The company is very proud of its safety and security standards, which ensure a smooth and safe gaming experience for its customers. Its brands, including the famous 888casino, 888poker, and 888sport, are beloved by customers worldwide.

Its newest partner, NE Group, is also very successful in the industry. It was founded in 2022, but in less than two years the company earned the trust of thousands of customers and a range of new partners. Its journey began in the UK but rapidly expanded across various key markets worldwide.

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