Following a duo of partnerships with major online gambling operators announced in recent weeks, NetEnt has launched a selection of its content in West Virginia as the first non-proprietary game studio to go live in that market.
NetEnt said Thursday that it has completed a technical integration with DraftKings and a selection of its most popular titles are now available with the major online gambling operator in West Virginia.
The Swedish casino content provider has also recently secured approval from the West Virginia Lottery Commission which enabled it to go live in the state’s newly opened online gaming market.
NetEnt said earlier this year that thanks to the strong performance of its games in the regulated markets of New Jersey and Pennsylvania, the US has become a “major revenue driver” for the company and that it is set to further expand its presence across the pond by entering new states and forging strategic partnerships with locally licensed operators.
The content maker and supplier reported a triple-digit increase in gross gaming revenue for the second quarter of the year in Pennsylvania in New Jersey, citing the overall surge in online gaming amid the coronavirus pandemic and the shutdown of casinos across the US earlier this year.
NetEnt Live in West Virginia with DraftKings
NetEnt has debuted its games in West Virginia after it expanded its existing partnership with DraftKings last week. NetEnt and the online gambling operator first teamed up last year and a selection of the Swedish provider’s content went live with DraftKings in New Jersey. The operator is also set to soon add NetEnt titles to its Pennsylvania website and app.
Commenting on their West Virginia debut, Brian Kraft, Vice President Commercial at NetEnt Americas, said that they are thrilled to be the first third-party supplier to launch their games in West Virginia.
Mr. Kraft added that it is fantastic to have some of their most popular games from New Jersey and Pennsylvania now live in West Virginia for DraftKings’ players to enjoy.
News about NetEnt’s expanded partnership with DraftKings and the supplier’s entry into West Virginia emerge shortly after the company announced a content supply alliance with BetMGM, the joint venture between MGM Resorts International and GVC Holdings.
West Virginia opened its online gaming market in mid-2020 and DraftKings and BetMGM were two of the first operators to launch online casino offering in the state.
It should also be noted that NetEnt has recently expanded significantly its footprint in Pennsylvania where it first launched its games in the summer of 2019. Earlier this week, the content provider announced that it has integrated a selection of its games with PlayLive!. Last month, NetEnt also went live with Wind Creek Bethlehem’s online casino.