CRM marketing company Optimove announced on Thursday the appointment of Jeff Cleminson as the company’s Director of Client Management overseeing its iGaming customer base in Europe. In his new role, Cleminson will oversee all commercial relationships with Optimove’s gaming customers in Europe, LATAM and Africa, and will lead a new strategic account division.

Cleminson spent the last four years as SG Digital’s Senior Director of Customer Account Management, working with top-tier gaming operators, including Paddy Power, Betfair, Sky Betting and Gaming, Fanduel, Sportsbet, William Hill, Ladbrokes, Coral, and others. During his 19 years in the gaming industry, Cleminson filled various senior commercial roles with Openbet and NYX Gaming Group, driving stronger partnerships and brand growth, while overseeing all aspects of client management, software development, and delivery.  

Motti Colman, Senior Director of Sales at Optimove, said: “We’re thrilled to welcome Jeff at a time of such strong momentum Optimove is seeing in the gaming industry, to oversee commercial relationships with our existing client base. Jeff’s proven track record handling blue-chip accounts in the iGaming industry is second to none. His knowledge and expertise will be invaluable as we ramp up efforts to help our clients drive customer-led growth, as well as support Optimove’s strategic business plans. Jeff’s hire demonstrates we will leave no stone unturned in providing our clients with the best service possible. We plan to bring in more top talent in the future to support this vision”.

Cleminson commented: “I’m excited to join Optimove and play a key role in the business’s rapid growth efforts through existing commercial relationships. I spent 19 fantastic years at SG Digital, implementing an array of account management structures and processes, helping the company grow from 50 to 10,000 employees. I’m grateful to all the colleagues and customers I worked with, welcome the new challenge and look forward to applying my expertise at Optimove, which is experiencing very strong momentum in the gaming space.”

Optimove recently announced a $75M investment round led by Summit Partners as part of its expansion plans.





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