Online casino software maker Playson unveiled this week a major upgrade of its widely popular Free Spins feature.

The special feature gives players the opportunity to enjoy additional rounds of gameplay when playing any of Playson’s slots titles.

The provider’s Free Spins is fully configurable to meet the demands of each of Playson’s operator partners. The software developer says that the tool is proven to increase significantly customer retention, which is the ultimate goal operators have when integrating gaming content to offer to their players.

Playson’s Free Spins can be made available on all stakes placed and on any of its slots games. After the provider has successfully upgraded the tool, it can now be deployed with any currency and for multiple players simultaneously. Playson’s clients can themselves set a termination period.

Playson also said that it has enhanced the tool’s in-game user interface to elevate user experience. Free Spins has also had its back-office functionality boosted in a bid to facilitate customization for online casino operators as Playson, an already internationally popular supplier of content and related solutions, continues to expand and strengthen its international foothold.

Playson boasts a portfolio of more than 65 online casino games. It has offices in Malta, the UK, Ukraine, and Greece. The company delivers its content across more than 17 regulated markets with licenses from the UK Gambling Commission, the Malta Gaming Authority, and the Romanian National Gambling Office.

Upgrades and Expansion

Commenting on the recently implemented upgrades, Vsevolod Lapin, Head of Product at Playson, said that their suite of integration-free engagement tools, including the Free Spins feature, are tailor-made for operator partners that look to drive player retention and that the latest updates will make these tools even more powerful and effective.

The Playson official added that it is fantastic to add further upgrades to their product range as they continue to “go above and beyond for clients across the globe.”

News about Playson’s upgraded Free Spins tool emerge after the company announced a flurry of partnerships with leading online gambling operators and platform providers to grow its presence across major markets.

Last month, Playson announced that it has teamed up with iGaming operator Alea to make its games available across its brands. Alea runs the world’s first real-money VR casino, SlotsMillion. It was in September again when the content maker and supplier said that its games are now available on The Mill Adventure’s fast-growing iGaming platform.

Earlier this month, Playson partnered with online gaming and sportsbook operator Novibet in a deal that significantly expanded the provider’s European presence, including Greece and the UK, where its new partner boasts significant presence.

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