British bookmaker William Hill has further expanded in the US state of West Virginia by launching late last week its sports betting app there.

The Friday launch made West Virginia the fourth state where William Hill’s betting app is live and available to local sports fans.

West Virginia bettors can now place bets on a plethora of sports with William Hill via a desktop and mobile website available in the state as well as via Android and iOS apps. The bookmaker’s digital wagering product complements its existing retail sportsbook in West Virginia.

William Hill first entered the state in the fall of 2018 when it debuted a retail sportsbook at Mountaineer Casino, Racetrack & Resort in New Cumberland. The property was operated by Eldorado Resorts (now Caesars Entertainment Inc.) at the time.

In September 2019, Eldorado entered into an agreement to sell the casino and racetrack as well as two other properties to fellow casino operator Century Casinos and real estate investment trust VICI Properties. Century Casinos agreed to pay $107 million for the operating assets of the three casinos, while VICI agreed to pay $278 million for the real estate assets of the gambling venues.

In Time for New NFL Season

William Hill has launched its sports betting app in West Virginia right in time for the new NFL season. Professional football is set to return on Thursday, September 10, with defending champion Kansas City Chiefs hosting the Houston Texans.

As mentioned above, William Hill also runs a retail sportsbook at Mountaineer Casino. The casino and racetrack closed for nearly three months earlier this year, just as the rest of West Virginia’s gambling venues, to help curb the spread of Covid-19.

The properties were allowed to reopen in early June and Mountaineer Casino was among the first to resume operations. Even though the state’s gambling venues currently operate with restrictions and many safety protocols in place, this has not deterred bettors from placing bets at retail facilities over the three months since their reopening. That along with growing online activity has seen betting handle quick reach pre-pandemic figures and revenue recovering at a good pace.

Aside from online sports betting, West Virginia now offers legal online casino-style gaming, as well. DraftKings, which already operates a digital sportsbook in the state, launched West Virginia’s first online casino in mid-July. That launch was followed by the roll-out of a BetMGM-operated mobile casino app.

West Virginia thus became the fifth state where online casino gaming and online poker are legal and available to local players. It is yet to be seen how online gaming will fare in that state, but financial results in other states show that there is a big demand for online casino and poker sites in the nation.

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