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The 1xBet team has wrapped up its participation at Affiliate World Europe 2026, one of Europe’s leading summer affiliate marketing events. The conference, held in Budapest on July 9-10, brought together webmasters, media buyers, and iGaming industry professionals, with the brand participating among the exhibitors.
Productive takeaways: business in focus
The event aligned with the football quarterfinals, with the tournament reaching peak audience interest, and webmaster traffic surging.
“As a result, visitors to the C56 booth had a clear priority: securing the best offers for the football season, which currently accounts for the largest share of traffic in the betting vertical,” 1xBet said.
1xPartners affiliate program managers introduced updated partnership terms, custom creatives tailored to local GEOs, and gamification tools to boost retention. Special emphasis was placed on ready-to-use solutions for high-demand markets, allowing partners to get started earlier without going through lengthy testing phases.
“Two days spent at the booth yielded excellent results: the team laid the groundwork for dozens of new, large-scale partnerships that promise long-term benefits for both sides,” the brand said.
Buzz at the booth
Business meetings ran alongside an interactive program for visitors. One of the biggest attractions was the Stopwatch game. The format proved engaging, with С56 booth having a constant queue, making it one of the conference’s standout activities.
The daily prize drawing at 17:00 sparked interest, with a luxury Hermès bracelet as the grand prize. Other prizes included a Lomography Appareil Photo Instantané instant camera in a limited Saint Laurent Edition, as well as branded Budapest Merch 1X.
“Affiliate World Europe 2026 cemented 1xBet’s status as a reliable partner that invests in networking and long-term relationships with affiliates,” the company said. “The brand’s team sincerely thanks everyone who visited booth C56, participated in the giveaways, or simply stopped by to chat.”
“If you weren’t able to meet in person in Budapest, contact your 1xPartners manager or sign up on the platform to get the best market terms today.”