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On May 27, the city of Valletta welcomed the leaders of the iGaming industry, becoming the centre of European business activity. The SiGMA Europe Awards 2026 ceremony took place in Malta’s capital, where global betting company 1xBet was named Best Sports Betting Operator 2026.
Simon Westbury, Strategic Advisor at 1xBet, commented on the company’s success at the SiGMA Europe Awards 2026: “To be recognised as Sportsbook Operator of the Year for the fourth time this year across four different geos shows that 1xBet’s sportsbook is clearly the leading sportsbook in the market with global reach and local specifications that ensure the products appeal to our customers wherever they are.
“To win in Europe is always special, and we thank Sigma for organising a wonderful ceremony and Betby for sponsoring the award.”
The awards ceremony took place at the Casino Maltese. In addition to the presentation of the industry awards, guests were treated to a gala evening featuring a cultural program and opportunities for networking. Attendees also had the chance to support the SiGMA Foundation’s charitable initiatives.
“1xBet‘s triumph at the SiGMA Europe Awards marks a step forward for the entire iGaming industry,” the company said. “The brand’s victory has established its image as a modern bookmaker with a multifunctional, mobile-first platform and a focus on responsible gambling.”
The company further said that, in recognizing the brand, industry experts highlighted the variety of bets offered by its platform, covering all popular sports and the availability of over 1,000 events in the line. They also praised the brand’s combination of global expertise and regional flexibility.
The 1xBet platform is available in 73 languages and offers more than 250 payment methods, including services from local providers. Moreover, the brand supports social and sports initiatives in the regions where it operates.
“1xBet continues to expand rapidly, demonstrating stable double-digit growth in betting activity of 14.2%,” the operator stated. “Such an achievement is the result of the company’s openness to innovation. Platform upgrades and AI-driven personalisation have helped attract new users.”
1xBet describes itself as “more than a betting website with a user-friendly mobile app; it is a full-fledged ecosystem of cutting-edge and effective products for work and entertainment in the iGaming industry.”
Its affiliate program, 1xPartners, has been on the market for over 10 years and has brought together 500,000 partners from 150 countries. It offers real-time analytics to quickly adapt advertising campaigns to market challenges, as well as viral creatives developed with a deep understanding of each region’s local context.
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