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1xBet has announced the signing of a contract with MMA fighter Jiří Procházka, a UFC light heavyweight champion. The partnership brings together a global betting leader with a top-level athlete, which 1xBet says represents the values of inner strength, warrior philosophy, and freedom of choice.
“When a fighter steps down from the championship stage due to an injury but finds the strength to return and fight for the top again, that is a story of strong character. 1xBet chose exactly this kind of ambassador: a person who inspires millions not only with victories, but also with a unique worldview known as the “Way of the Conscious Warrior,” the company said of the agreement.
Jiří Procházka is the first Czech fighter in history to win a UFC title. With a height of 193 cm and an arm span of over 200 cm, he dominates at range, with a style that has been described as “unconventional and aggressively spectacular.” In 2022, he forced the legendary BJJ master Glover Teixeira to submit with a dramatic submission, writing his name into the history of the most prestigious MMA promotion.
In 2026, Procházka, known as the “Czech Samurai”, reaches peak form while remaining at the top of the light heavyweight division. His bushido philosophy, study of Miyamoto Musashi’s works, and meditation gave him the reputation of being “a true thinker in the cage.”
On April 11, the new 1xBet ambassador will step into the fight for the vacant light heavyweight title against Carlos Ulberg. This bout will be the main event of UFC 327 in Miami and will determine the new king of the division.
“Following the signing of Carlos Prates, we continue to strengthen our presence in the UFC. Jiří is not just a former champion, but a fighter with a unique philosophy and style that truly sets him apart,” added 1xBet representative Simon Westbury.
“The 1xAffiliates partner network continues to grow actively, and now the “Czech Samurai” is an important part of it. Join the partner program of the worldwide brand to share Procházka’s success and be at the center of the biggest events in the world of combat sports. A new round of global cooperation starts right now!” said 1xBet.