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In this article, 1xBet examines how ambassador partnerships in combat sports can create brand visibility, affiliate traffic opportunities, and stronger audience engagement across the iGaming industry.
1xBet brand ambassador, Brazilian fighter Carlos Prates, earned a convincing victory over Jack Della Maddalena in the main event of the UFC tournament in Perth. The bout ended in a technical knockout in the third round at 3:17, securing Prates a place among the top contenders for the UFC welterweight title.
Dominance from the opening minute
Prates fought on his opponent’s home turf – both geographically and competitively. Perth is Della Maddalena’s hometown, and the crowd at RAC Arena was firmly behind the local fighter. Still, that did not stop the Brazilian, nicknamed the Nightmare, from taking control of the bout from the very beginning. In the third round, Prates knocked Della Maddalena to the canvas twice before the referee stopped the contest.
After the victory, Prates stated that he deserves to be the next UFC title challenger: “Nobody beat two former champs in a really good way. They never lost by knockout, and then I come there and make it look easy. All respect to them, they are tough. But against Leon Edwards, against Della Maddalena, I made it look easy, and I’m next.”
Prates’ victory as an example of effective ambassadorship
For 1xBet, this victory is more than just a sporting achievement. It is a perfect illustration of how a presence in MMA remains one of the most effective brand-promotion tools in the iGaming industry.
From a B2B communications perspective, sports news stories like this become a valuable asset for the brand’s entire partner network. They create additional marketing value that participants in the 1xPartners affiliate program can leverage. It leads to increased traffic and more opportunities to attract new players, ultimately boosting program participants’ potential profits.
For affiliates and marketing partners, such events significantly simplify communication with target audiences. High brand awareness, reinforced by the real sporting achievements of its ambassadors, makes advertising creatives more effective and promotional offers more convincing.
B2B angle: Opportunities for partners
For affiliates and operators working with 1xPartners, events like this generate an additional traffic boost. Fights involving a brand ambassador are traditionally accompanied by increased platform activity: new registrations, higher betting volumes, and organic discussion across social media. For partners, it creates high-potential conversion windows.
1xPartners provides affiliates with tools to monetize this traffic through transparent terms, flexible collaboration models, and the possibility to incorporate current sporting events into their own campaigns.
Prates has new fights coming up that are expected to attract major public attention. Seize the moment, join 1xPartners, and unlock new growth opportunities!