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The 1xBet team is heading to the Mediterranean to take part in the international SBC Summit Malta exhibition, which will be held in St. Julian’s, Malta, from April 28 to 30. Over three days, the azure coastline will become a hub of business activity, while the InterContinental hotel’s conference halls will serve as a platform to discuss the key challenges facing the iGaming industry.
The exhibition will also feature the SBC Awards ceremony honoring industry leaders. 1xBet has been nominated in two categories – Marketing Campaign and Sponsorship of the Year. The company said that the recognition from industry experts highlights the brand’s leadership and strengthens its position in Europe.
More than 6,000 delegates from industry companies, along with over 2,000 operator representatives, are expected to attend SBC Summit Malta. A key part of the program will be presentations by more than 250 speakers delivering expert insights on major trends shaping the iGaming industry.
1xBet will also actively participate in organizing industry discussions. The company’s Strategic Advisor, Simon Westbury, will speak on the panel “Profit vs Protection: Who Is Building the Industry We Deserve?” Drawing on his 18 years of experience in the iGaming sector, he will discuss ESG frameworks, the role of AI in monitoring behavioral risks, and the importance of balancing profit with player protection in light of evolving expectations from Generation Z.
”Following a successful series of shows in Latin America, we are looking forward to returning to Europe and demonstrating how 1xBet is leading the way in terms of player protection and understanding that a successful player protection strategy does not hinder profitability,” said Westbury.
“We are committed to ensuring a safe, enjoyable, and entertaining experience for our players. As always with SBC shows, we are sure the conversations will be many and the show exuding the normal SBC vibrancy”.
Additionally, 1xBet consultant Chris Bird will take part in the exhibition as a panelist. The session will focus on preparations for the upcoming football World Cup in North America. Key topics will include the effectiveness of betting trend analysis, market change forecasts, and strategies for attracting new audiences ahead of the year’s biggest sporting event.
The 1xBet booth (B40) is expected to serve as a business hub throughout all three days of the exhibition, facilitating discussions on partnerships and the exchange of ideas. The brand’s team will create a comfortable environment for open communication and professional connections.
The booth will feature a bar area offering coffee, signature cocktails, and soft drinks. 1xBet partners and SBC Summit Malta guests can also enjoy an interactive reaction test and take part in a premium prize draw. The draw will take place on April 29 at 16:00, with one lucky winner receiving an Apple iPad mini.
At the stand, the brand’s team will also help launch new businesses from scratch or scale existing ones through its flagship affiliate program, 1xPartners. More than 500,000 affiliates from over 150 countries participate in the program, which features real-time analytics, viral creatives tailored to local markets, and lifetime commissions of up to 50% from referred players.