22Bet Partners brings football-themed experience at iGB Live London

22Bet Partners will showcase a football-themed stand at iGB Live London, inviting attendees to connect with its team, explore partnership opportunities, and experience a football-inspired exhibition concept at Stand J60.

Designed in the brand’s signature teal, white, and red colors, the stand features a full-size football goal, artificial pitch, and dedicated networking spaces. Stadium-inspired architecture and football-themed branding aim to make the booth a standout presence on the exhibition floor.

The booth also incorporates dedicated networking and meeting areas, including bar-style seating designed to facilitate conversations and business discussions. Football-inspired graphics, pitch markings, and large scale branding reinforce the theme across the entire stand.

A dedicated Fan Corner photo zone will also give visitors the opportunity to take photos and engage with interactive football-themed elements throughout the event.

22Bet Partners’ well-known collectible bear mascots will also make a return at iGB Live London. Having previously appeared at industry events in Dubai, Barcelona, and Rome, they will arrive in London with a new football-themed identity.

For the first time, the bears will be dressed in the colors of real football clubs, marking the launch of what the company describes as the beginning of a broader football squad collection.

The company is also using iGB Live London as the launch platform for a limited-edition merchandise collection available exclusively at the event. As the merchandise will only be available in London, 22Bet Partners expects interest from attendees seeking exclusive event memorabilia.

Throughout iGB Live London, Stand J60 will offer visitors an opportunity to connect with the 22Bet Partners team, discover partnership opportunities, and experience a football-inspired concept designed specifically for the event.