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ADI Predictstreet has launched its prediction markets platform in the UK and Ireland through a partnership with betting exchange Matchbook, expanding its presence in Europe for the 2026 FIFA World Cup.
The company, which positions itself as the first operator in the UK built and branded specifically as a prediction markets platform, recently secured a licence in Gibraltar, providing a regulatory base for its European operations.
The launch strengthens Matchbook’s presence in the growing prediction markets sector and adds a second prediction-market brand to its platform alongside easyBet Predictions. Both brands operate under parent company Triplebet’s existing UK regulatory framework.
ADI Predictstreet does not hold a separate licence from the UK Gambling Commission. Instead, it operates through Matchbook’s exchange platform under Triplebet’s licence, a structure Matchbook says makes it the only exchange operator globally hosting multiple licensed prediction-market brands under a single regulatory framework.
“This partnership with ADI Predictstreet is a significant moment for Matchbook and for the prediction market category more broadly,” Matchbook Chief Executive Officer Ronan McDonagh said.
“We already power easyBet Predictions in the UK, and with the addition of ADI Predictstreet at Matchbook, we now operate the only exchange platform in the world running multiple licensed prediction market brands under a single regulatory framework,” he added.
Prediction markets allow users to trade contracts tied to the outcomes of future events. Unlike some larger operators that offer contracts linked to political and geopolitical developments, ADI Predictstreet focuses exclusively on sports-related markets.
The company is the official prediction market partner of the 2026 FIFA World Cup and offers markets on outcomes including the tournament winner, group-stage results, top scorers and in-play events. All 104 World Cup matches will be streamed on the platform.
“As the official prediction market partner of FIFA World Cup 2026, finding the right partners to bring prediction markets to scale across key global territories is central to our strategy,” ADI Predictstreet Chief Executive Officer Dimitrios Psarrakis said.
The sports-only approach comes as prediction market operators face heightened scrutiny in parts of Europe. Regulators in several jurisdictions, including France, Italy and Spain, have taken action against some prediction-market offerings in recent years, while major operators such as Kalshi and Polymarket have faced regulatory challenges linked to contracts tied to political and geopolitical events.
ADI Predictstreet plans to expand into additional regulated international markets through partnerships with licensed operators.
The company already operates a co-branded World Cup hub with Fanatics Markets across 23 U.S. states and has a streaming partnership with DAZN.
For Matchbook, the deal marks another step in its expansion into prediction markets following the launch of its business-to-business platform in December. The company has also outlined ambitions for the U.S. market, where its partner RSBIX LLC has applied to the U.S. Commodity Futures Trading Commission for an exchange licence.