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ADI Predictstreet, the official prediction market partner of the FIFA World Cup 2026, has announced a strategic branding and product partnership with Kalshi to expand prediction markets globally during the tournament and beyond.
Starting in the knockout stage, Kalshi will be co-branded with ADI Predictstreet across stadium, broadcast, and digital placements. Kalshi will also provide market expansion to ADI Predictstreet’s platform across its international markets, the parties announced.
The two companies will launch a co-branded FIFA World Cup hub featuring a broad range of football prediction markets, tournament updates, and exclusive content. The collaboration also includes infrastructure integrations powered by ADI Chain, with both companies exploring Web3 applications, stablecoin functionality, and on-chain settlement capabilities through ADI Chain’s sovereign-grade digital infrastructure.
The announcement comes as prediction markets continue to gain momentum during the FIFA World Cup. Kalshi recently surpassed more than $1 billion in daily trading volume, marking a company record.
The exchange has also secured several World Cup-related partnerships, including collaborations with the Argentine Football Association (AFA), Men in Blazers, Luka Modrić, and the Croatian Football Federation.
According to Bank of America, Kalshi currently holds approximately 90% of the regulated U.S. prediction market.
Dimitrios Psarrakis, Chief Executive Officer of ADI Predictstreet, described the partnership as a major step forward for the prediction market industry.
“Kalshi has built one of the most recognized prediction market platforms in the world; together we have an extraordinary opportunity to leverage ADI Chain’s capabilities to introduce prediction markets to millions of new users through football’s biggest stage,” he said. “We are building the foundations for a truly global prediction market ecosystem powered by world-class technology.”
Kalshi Co-Founder and Chief Executive Officer Tarek Mansour added that the FIFA World Cup provides an unmatched platform to expand global awareness of prediction markets and increase fan engagement.
“The World Cup is the largest stage for any brand,” Mansour said. “We’re excited to partner with ADI PredictStreet to bring more fans into the prediction market action.”