ADI Predictstreet to expand into new prediction markets after FIFA World Cup

ADI Predictstreet, FIFA’s Official Prediction Market Partner, will expand beyond football into new regulated prediction markets after securing regulatory clearance to broaden its offering. 

The company said it met regulatory requirements covering operational resilience, consumer protection, compliance and market integrity, enabling it to broaden its offering beyond sports.

Following the conclusion of the FIFA World Cup 2026, ADI Predictstreet plans to progressively introduce prediction markets across additional sports, entertainment, culture, weather and selected political events. The expansion forms part of the company’s long-term strategy to establish itself as a global platform for forecasting real-world events through regulated markets. 

The company described the move as a significant milestone in its mission to bring prediction markets into the mainstream by providing transparent, regulated and accessible markets for forecasting future outcomes.

“Successfully completing this first phase with Gibraltar validates both our platform and our approach to responsible innovation,” said Dimitrios Psarrakis, CEO of ADI Predictstreet. “While sport was the ideal place to introduce our prediction market platform to a global audience, our ambition has always been to build one where people can participate in forecasting the events that shape our world – from sport and entertainment to culture, weather and beyond.”

Nigel Feetham, KC MP, Minister for Justice, Trade and Industry for the Government of Gibraltar, said the jurisdiction viewed the licensing of ADI Predictstreet as an opportunity to help develop a new regulated sector focused on innovation, integrity and consumer protection.

“In just a few months, that vision has gained global recognition through the FIFA World Cup and a series of landmark international partnerships,” he said. “It demonstrates how forward-looking regulation can create entirely new markets, attract world-class businesses and reinforce Gibraltar’s position as one of the world’s leading regulatory jurisdictions.”

ADI Predictstreet launched globally through football as FIFA’s Official Prediction Market Partner for the FIFA World Cup 2026. The company said it will use the tournament as a springboard for broader expansion into other prediction market categories.

To support its growth, ADI Predictstreet has signed partnerships with Kalshi to expand its global presence, Fanatics Markets in the United States, Matchbook in the United Kingdom, Ireland, and Brazil, and DAZN. According to the company, these partnerships are intended to support expansion into additional jurisdictions, deepen liquidity and introduce prediction markets to more users globally.

The platform runs on ADI Chain’s blockchain infrastructure, which uses ZKsync’s Airbender zero-knowledge proof technology. The company said the platform is the first consumer-facing application on ADI Chain and is designed to provide the scalability, transparency, and security required for regulated prediction markets.