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Altenar has joined Alberta’s regulated online gaming market, which officially launched on Monday. After receiving approval from the Alberta Gaming, Liquor and Cannabis Commission, the company is now ready to provide sportsbook technology to licensed operators in the province.
The opening makes Alberta the second Canadian province to establish a regulated online gaming market after Ontario. It also expands the number of regulated jurisdictions available to operators seeking growth in Canada.
Operators entering the province are expected to compete for players from the market’s first day, placing pressure on them to provide reliable betting platforms, competitive content and adaptable services. Altenar said its sportsbook system offers scalability, customization and operational flexibility, supported by experience in regulated jurisdictions.
The company describes its platform as intended to help operators develop sportsbook offerings focused on player engagement and long-term operations.
Matthew Ferrara, Sales Manager at Altenar, said: “The launch of Alberta’s regulated market is an important moment not only for the province but for the wider Canadian industry. Regulation creates opportunities for operators to build trusted brands while giving players access to safer, more transparent betting environments. We’re excited to support our partners as they enter this new market.
“Success in Alberta will depend on offering a premium player experience from the very beginning – fast, reliable technology, competitive betting content and the flexibility to adapt as the market evolves. Those are exactly the areas where Altenar delivers value, and we look forward to helping operators grow sustainably in one of North America’s most promising new jurisdictions.”
Alberta’s market entry forms part of Altenar’s North American expansion strategy, as the company increases its presence across regulated markets and supplies operators with sportsbook technology and related regulatory expertise.