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ArenaPlus has signed a multiyear deal with the National Basketball Association to become its first official betting partner in the Philippines.
As part of the collaboration, the PAGCOR-licensed sportsbook will integrate NBA branding across its online platforms and roll out localized fan activations. The online betting operator will also be featured on the NBA’s digital and social media channels in the Philippines. Both parties said they will promote responsible gambling practices and uphold the integrity of league games as part of the agreement.
ArenaPlus plans to engage Filipino fans through NBA-themed free-to-play games and promotions, including opportunities to win exclusive prizes. These initiatives will culminate each season with an NBA Playoffs bracket challenge. Among them is the “Playoffs MVP: Battle for the Most Valuable Predictor,” launched on March 21, 2026, which allows users to submit predictions for the 2026 NBA Playoffs.
“Becoming the Official Betting Partner of the NBA in the Philippines is a landmark moment for ArenaPlus,” said Erick Su, Head of ArenaPlus. “The NBA represents the highest standard in global sports, and its connection with Filipino fans is unmatched. Through our collaboration, we aim to elevate how fans experience basketball – bringing them closer to the action in ways that are more immersive and engaging and built around how they follow the game today.”
Kuljeet Sindhar, the NBA’s Head of International Gaming and Data Distribution, said the collaboration aligns with the league’s strategy to connect with fans through innovative digital experiences while promoting responsible gaming.
“We look forward to working together to deliver an authentic gaming experience that responsibly channels the passion of Filipino fans and deepens their connection to the league,” Sindhar added.
NBA has built a strong global reach, with games and content available in 214 countries and territories. It also has one of the world’s largest social media followings, with over 2.5 billion combined likes and followers across league, team, and player accounts. In the Philippines, where basketball is part of the local culture, the NBA remains one of the most popular and widely followed sports leagues.