Optimove Releases Study to Drive March Madness ROI for Sportsbooks
Posted on: March 13, 2026, 08:10h. Last updated on: March 13, 2026, 08:10h. March Madness NCAA men’s and women’s basketball finals get going next week Optimove releases study shedding light on bettor patterns for tournament Study analyzed 34.5 million bets during 2025 tournament Optimove, the CRM and player engagement platform company for igaming and sports […]