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Bally’s Intralot has signed a new long-term agreement with Polla Chilena de Beneficencia S.A. to provide lottery, sports betting and digital technology services in Chile. The contract was awarded after a competitive procurement process and can run for up to 12 years, with a 10-year base term and an option to extend for up to two additional years.
The deal strengthens Bally’s Intralot’s relationship with Polla Chilena, one of Chile’s two major state-owned lottery operators. Together with Lotería de Concepción, Polla Chilena forms part of the country’s state lottery structure for lottery and similar games of chance.
Retail and Digital Systems to Be Upgraded
Under the agreement, Bally’s Intralot will upgrade Polla Chilena’s retail and digital operations by migrating the lottery to its LotosX Omni ecosystem. The work covers lottery technology, sports betting systems, player account management, retailer management and digital channel improvements.
The company said the modernization is designed to support a fully connected strategy across physical retail and online channels, giving players a more consistent experience while improving operational performance for the lottery.
The contract includes deployment of Bally’s Intralot’s LotosX Lottery Solution, LotosX Central Gaming System, PlayerX Player Account Management System, RetailerX Retailer Management System and Orion Sports Betting Platform.
Across Chile, lottery retailers will receive 2,500 next-generation camera-based gaming terminals. Polla Chilena’s website and mobile applications will also be fully updated as part of the project.
The changes are intended to help the state lottery expand its customer-facing capabilities while also strengthening internal systems. Bally’s Intralot said the implementation should improve customer experience, productivity, efficiency and long-term scalability.
Demián Arancibia Zeballos, General Manager of Polla Chilena de Beneficencia, said: “This agreement marks a significant milestone in Polla’s modernization process, enabling us to make a leap forward in technology, user experience, and operational efficiency. Through this partnership, we aim to consolidate a gaming offering that is secure, modern, and aligned with our customers’ evolving expectations, while at the same time safeguarding our social role.”
Contract Extends Lottery Focus
The Chile contract shows Bally’s Intralot’s continued focus on state lottery opportunities after the creation of Bally’s Intralot last year through the merger of Bally’s and Intralot. Intralot acquired Bally’s International Interactive division, while Bally’s Corporation took a large stake in the combined entity. Robeson Reeves, Bally’s CEO, also became CEO of Intralot.
At the time of the deal, the group said it aimed to pursue opportunities in the North American state lottery sector. The latest agreement in Chile points to a broader international lottery strategy, even as the group has also been linked to possible expansion in online betting and gaming.
This week, Bally’s Intralot also confirmed talks involving a potential acquisition of evoke, the London-listed betting and gaming group behind brands including William Hill, Mr Green and 888. Such a transaction would enlarge the company’s European B2C betting and gaming presence, while the Chile agreement confirms that lottery remains a key part of its commercial direction.
“Polla Chilena de Beneficencia is a valued long-standing partner and we are honored to renew and strengthen our collaboration,” said Robeson Reeves, CEO of the Bally’s Intralot Group, in the company’s press release. “This agreement reflects the trust placed in our technology, our people, and our long-term commitment to supporting regulated lottery operators. Working closely with Polla Chilena, we aim to deliver a modern, secure, and scalable gaming ecosystem that enables sustainable growth, innovation, and responsible operation of gaming services, supporting the Lottery’s ongoing contribution to Chilean society.”
Further Contract Activity in Australia
The Chile agreement was announced during the same week Bally’s Intralot secured another long-term contract, this time in Australia. The company was awarded a 15-year electronic gaming machine monitoring licence in Victoria.
That contract will begin on 16 August 2027 and will connect approximately 26,300 electronic gaming machines to a statewide monitoring system. The system will help oversee EGM transactions in gaming venues across Victoria.
Intralot Gaming Services, the company’s Australian subsidiary, will also deliver, operate and maintain the statewide pre-commitment system for all EGMs in Victoria. That includes 2,628 EGMs at the Melbourne casino.
“This award represents a major milestone for Bally’s Intralot and IGS and is a significant investment in the future of Victoria’s gaming technology infrastructure,” Reeves said. “We look forward to working with the Victorian Government, the Victorian Gambling and Casino Control Commission, and industry stakeholders to deliver a secure and transparent monitoring system that supports integrity and player protection.”