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Banijay Group has completed its acquisition of Tipico Group, strengthening its position in Europe’s sports betting and online gaming market.
This combination unites Banijay’s Betclic brand with Tipico and Admiral, forming a group with strong market positions across Germany, France, Portugal, Austria, Poland, and Côte d’Ivoire.
Following the acquisition, Banijay Group ranks as the fourth-largest sports betting and gaming operator in Europe by revenue and becomes the market leader in sports betting across continental Europe.
The merger combines complementary strengths, including Betclic’s digital platform and customer relationship management capabilities with Tipico’s expertise in automated trading and omnichannel operations, Banijay said.
Under the new leadership structure, Nicolas Béraud, former Betclic CEO, serves as Chairman of the Board of Banijay Gaming, while Lov Group Invest remains President. Joachim Baca, Chairman and former CEO of Tipico, serves as Vice-Chairman of the Board of Banijay Gaming.
Julien Brun, formerly COO, serves as CEO of Betclic, while Mate Bacic becomes CEO of Tipico. Previously, Mate Bacic served as CEO of Tipico Austria and Admiral Austria, and prior to that, he was COO of Tipico.
Nicolas Béraud, Founder of Betclic and Chairman of Banijay Gaming, said: “With this combination, Banijay Gaming becomes a truly scaled European platform, with enhanced diversification and increased exposure to large, fully regulated markets.
“By bringing together our shared DNA and technologies, trading expertise and customer platforms, we will accelerate product innovation, enhance our omnichannel offering and deliver a more seamless and engaging experience to our players.”
The acquisition is expected to significantly boost Banijay Gaming’s performance. On a pro forma basis for 2025, the combined business would have generated €3.1 billion (USD$3.63 billion) in revenue, €0.9 billion (USD$1.05 billion) in adjusted EBITDA, and €0.7 billion (USD$0.82 billion) in adjusted free cash flow.
Including its previously announced combination with All3Media, Banijay Group’s total projected revenue would have reached €7.4 billion (USD$8.66 billion).
The company expects the transaction to deliver approximately €100 million (USD$117 million) in synergies over the medium term, driven by operational and capital expenditure efficiencies. These gains are anticipated to be realized following the FIFA World Cup 2026.
Banijay Group will initially hold a 65% stake in Banijay Gaming, alongside Tipico and Betclic founders and CVC Capital Partners. The group plans to increase its ownership to at least 72% in the coming years through agreed call options. Founders from both companies have reinvested their shares into the new entity, signaling a long-term commitment to the partnership.