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Alex Ursa, the first employee hired at Betr, has been promoted to COO after serving as “a foundational pillar of the business” since its inception over four years ago. The company said that Ursa has played a critical role in building the product and business from the ground up.
In his new role, he will lead product development and operations, overseeing the continued development and expansion of the company’s “Super App”. Prior to Betr, Ursa spent eight years across the Flutter organization, most recently as Senior Product Director at FanDuel.
Alex Kuwada has been promoted to CMO after joining the company two years ago. During his tenure, Kuwada has transformed Betr’s marketing function and unit economics into “a primary competitive advantage” while serving as a key commercial leader, the operator said.
My proudest accomplishment building Betr is the team we have built — which is truly elite. I am excited to announce the promotions of Alex Ursa to Chief Operating Officer, Alex Kuwada to Chief Marketing Officer, and Mike Denevi to Chief Content Officer. https://t.co/dJ0SJvAmZY
— Joey Levy (@joeyslevy) July 2, 2026
As CMO, he will lead acquisition, retention, VIP, and other key commercial functions. Prior to Betr, Kuwada spent six years at FanDuel, where he was most recently Senior Director of Growth.
Mike Denevi, the second employee hired at Betr, has been promoted to CCO after serving as Head of Media for over four years. Denevi will continue overseeing content and brand strategy for Betr, which has seen strong engagement on social media. Prior to Betr, Denevi spent over ten years at Bleacher Report, where he was most recently Director of Brand Strategy.
Joey Levy, Founder and CEO of Betr, said: “Alex Ursa is overseeing one of the most impressive product development feats in industry history – the development of a super app spanning several real money gaming products and prediction markets across one app and one wallet experience.
“Alex Kuwada is successfully building a paid-organic marketing hybrid growth engine that has yielded the best unit economics in the industry. And Mike Denevi is overseeing the development of one of the strongest, most differentiated brands in the industry – that is also now the most followed.”
Betr operates Betr Picks, Betr Social Sportsbook, Betr Social Casino, and Betr Arcade in the majority of the country, and holds gaming licenses nationwide. Betr is poised to launch its prediction markets product later in 2026, which will be available within the same single app experience as the company’s other products.