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Betty Canada recorded another quarter of rapid expansion, reporting more than double the revenue generated during the same period a year earlier while preparing for its entry into Alberta’s newly launched regulated online gaming market.
Financial results for the three months ending June 30 showed net gaming revenue of $90.2 million, representing a 113% increase from Q2 2025. The figure also exceeded the previous quarter by 11%. The company reported EBITDA of $8.4 million during the period, reflecting continued profitability as its Ontario business expanded.
The latest performance follows significant growth achieved throughout 2025, when Betty roughly tripled both revenue and its active player base. By the end of Q2 2026, the operator’s annualized run rate had reached approximately $378 million, while monthly net revenue surpassed $31 million in May.
The company attributed its progress to increasing revenue, stronger margins, and operational discipline. In a statement cited by Canadian Gaming Business, Betty Canada said: “From a financial perspective, the combination of sustained revenue growth, improving gross margins and disciplined operating leverage has transformed the business into a consistently EBITDA-positive operation.”
Ontario Business Continues to Expand
Ontario remained the foundation of Betty Canada’s operations during the quarter. Active player numbers reached 167,000 accounts in June, compared with 81,000 in the same month of 2025. The company also reported a record player retention rate of 61.2% in March.
Revenue per average active player stood at $183, which Betty linked to an ongoing shift toward attracting a larger share of casual players. The operator noted that this adjustment in customer mix was both deliberate and expected.
Customer acquisition costs increased to $352 during the quarter. Betty said the higher spending reflected its willingness to invest in market share growth. Despite those costs, the company highlighted that organic acquisition remained a major contributor to new customer growth.
More than 53,000 new active depositors joined the platform during Q2. According to the company, 53% of those customers came through unpaid channels, including initiatives such as its Refer-a-Friend program.
The operator also continued to expand platform features. Among the additions was a Collections system inspired by mechanics commonly found in social gaming products. Players can earn cards through gameplay and attempt to complete sets consisting of ten cards.
Betty further expanded its merchandise offering by enabling direct purchases through debit and credit cards. The company said this approach could create an additional revenue stream while potentially supporting other forms of participation tied to casino-adjacent activities in the future.
Alberta Market Becomes Immediate Priority
While Ontario remains its largest business, Betty spent much of Q2 preparing for Alberta’s regulated commercial online gaming launch, which officially opened on July 13.
The company was among the 22 operators that became available when the province’s new market launched. Betty said preparations included converting an earlier Alberta Gaming, Liquor, and Cannabis license into a fully operational presence ahead of launch.
Dedicated teams were established across customer service, business operations, VIP management, and live operations. Marketing activity also intensified, including billboard advertising in Edmonton.
Before accepting its first wagers in Alberta, Betty had already secured more than 10,000 player registrations through pre-launch marketing efforts.
The company stated in its Q2 update (pdf): “Betty enters the Alberta market in a position of readiness, with infrastructure, teams, and a registered player base in place from day one. Alberta is Betty’s most immediate growth opportunity.”
Additional guidance from the company suggested Alberta could reach an annual recurring revenue run rate of $60 million by the end of 2026. Betty also estimates that, once fully developed, the Alberta business could grow to between 35% and 40% of the size of its Ontario operation.
Chief Executive Officer Chavdar Dimitrov highlighted the launch effort in a LinkedIn post, writing: “The teams prepared and executed the Alberta launch seamlessly. Hats off to everyone at Betty that was part of this project. We are committed to securing the #1 position in the new market from the start!”
Expansion Strategy Extends Beyond Canada
Betty Canada launched in Ontario in February 2023 as a slots-focused brand aimed primarily at women. Since then, the composition of its customer base has evolved to an even split between male and female players, with a slight female majority.
The company has also altered its broader growth strategy. Entering 2025, Betty adopted a decentralized franchise model designed to support international expansion. Under that structure, local operations can operate under the Betty brand while licensing fees flow back to the parent company, Betty Gaming Ltd.
Co-founder Justin Park previously described the goal as building the “McDonald’s of iCasino.” As part of that strategy, the company secured a United Kingdom operating license and launched in that market on June 1.
“Looking ahead, Betty is well positioned to accelerate profitable growth. With a significantly larger revenue base and expanding EBITDA, the company is building the financial profile expected of a large-scale company while retaining the flexibility to invest aggressively where returns justify additional capital expenditure,” the company said.
Alongside its Alberta expansion, Betty has previously indicated that it may pursue local partnerships in the province and has also suggested it could eventually explore a physical presence in Western Canada as its operations continue to develop.