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Boomerang Partners, an official regional partner of AC Milan, has completed its TIME TO WIN affiliate tournament by sending two winning affiliate teams to Milan for a three-day football-themed programme centred around the Italian club.
The TIME TO WIN tournament ran from Feb. 12 to March 31 and featured 57 affiliate teams competing for the main prize package.
The programme opened on April 26 with the winners attending AC Milan’s Serie A match against Juventus at San Siro Stadium. The guests received pitchside access before kickoff, allowing them to watch the teams warm up and take photos near the field before viewing the match from hospitality seating.
The winners also had access to the stadium’s hospitality lounge during the fixture, one of the marquee matches on the Serie A calendar.
On April 27, the group visited Casa Milan, where they toured the Mondo Milan Museum and learned about the club’s history, trophies and achievements. The guests also visited the Casa Milan Store and received AC Milan shirts during the visit.
The final day of the programme took place at Milanello Sports Centre powered by Clivet, AC Milan’s training facility, where the winners toured the grounds and observed a team training session.
Daniele Massaro, club ambassador and former AC Milan player, met the group during the visit, signing autographs and speaking with guests. The partners also met current players, took photos and collected signed shirts.
Liliia Sudachenko, Affiliate Team Lead at Boomerang Partners, said the trip strengthened relationships with affiliate partners and generated positive feedback.
“The strongest emotions came from the pitchside access before AC Milan v Juventus, the warm-up at San Siro, the visit to Milanello, and the opportunity to meet the players, take photos, and get autographs,” Sudachenko said.
“For us, the main result was stronger relationships with partners and a higher level of trust in Boomerang Partners. Everyone genuinely enjoyed the time in Milan, and for us that reaction was the best confirmation of the value of this prize.”
Following the TIME TO WIN campaign, Boomerang Partners has launched the third season of its Golden Boomerang Awards affiliate tournament.
The 2026 edition, operating under the “Beyond the Moment” theme, includes sports-related prizes such as a trip to the Wimbledon Championships, the Formula 1 Italian Grand Prix in Monza and a dinner with an AC Milan legend.
The final ceremony for the Golden Boomerang Awards 2026 is scheduled to take place in Lisbon during the SBC Summit.