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Boomerang Partners used its participation at iGB L!VE London 2026 to showcase its sports-focused affiliate expertise, hold meetings with industry partners and strengthen business relationships at one of the iGaming sector’s largest trade events.
The affiliate gambling and betting marketing agency exhibited at stand F50 during the July 1-2 event at ExCeL London, where operators, affiliate teams, technology vendors and game providers gathered.
According to the company, interest at its stand centred on its sports marketing expertise, which is supported by an in-house analytics department and includes the Sports Marketing and Betting Calendar 2026, a guide designed to help affiliate teams plan campaigns around major sporting events throughout the year.
Boomerang Partners was also shortlisted in the Best Affiliate Programme category at the iGB Affiliate Awards 2026, held on July 2 at The Shard in London.
The nomination comes as the company marks its fifth anniversary in 2026. Boomerang Partners has more than 3,000 active affiliate partners, a portfolio of more than 10 partner brands, and is entering the third season of its regional partnership with Italian football club AC Milan.
Kristina Shkredova, Affiliate Team Lead at Boomerang Partners, commented: “iGB L!VE London is always a powerful platform for meaningful dialogue and professional networking. This year, we felt a particularly strong interest in our sports-focused expertise, which confirms that affiliates are looking for deep market knowledge, not just traffic volumes.
“Now our sights are set on SBC Summit Lisbon, where we will once again connect with affiliates and showcase what we do best.”
The company will also hold the Golden Boomerang Awards 2026 ceremony during SBC Summit Lisbon, scheduled for Sept. 29 to Oct. 1. The awards recognise top-performing affiliate teams, with winners across 11 categories to be announced at a separate venue during the event.