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BOYLE Sports has signed a multi-year agreement to become Leeds United’s UK and Ireland Betting Partner as the club begins another Premier League campaign.
Under the partnership, the bookmaker’s branding will appear at Elland Road through matchday LED advertising around the stadium and permanent signage in the John Charles Stand. The agreement will also include competitions, digital content and other fan-focused activities intended to connect Leeds United supporters with the club and BOYLE Sports throughout the season.
Phil Hardman, Partnerships Director at Leeds United Football Club, said: “We are excited to welcome BOYLE Sports as an Official Partner for the upcoming campaign, with the opportunity to work with them on a number of exciting fan activations.
“It will be great to see the partnership develop across the season, and we look forward to showcasing their brand as it features across Elland Road at all of our home games”
The agreement follows the company’s announcement last year that it would invest more than £100 million in the UK market. The partnership adds Leeds United to its sponsorship portfolio across the UK and Ireland as the company increases its involvement in major sporting partnerships.
BOYLE Sports said the arrangement would provide access to Leeds United’s large and committed supporter base. The company already has a retail presence in Leeds and other parts of Yorkshire and is seeking to expand its UK operations while building on its existing customer base in Ireland.
Gill Blake-Swift, Director of Brand at BOYLE Sports, said: “Leeds United is one of the biggest and most iconic clubs in English football, with a fanbase whose passion and loyalty are second to none. Our retail presence in Leeds and the wider Yorkshire area means we’ve seen first-hand what this club means to the city and its people.”
“As a fan favourite with customers across Ireland, we’re excited to build on that success by continuing to grow our presence across the UK, and this is a significant step for the BOYLE Sports brand. Together, we’re looking forward to creating memorable experiences that bring us even closer to supporters throughout the season.“