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BOYLE Sports has become the title partner of the Northern Ireland Football League (NIFL) under a three-year agreement worth more than £1 million, expanding its involvement across the men’s and women’s game.
The bookmaker, which has served as NIFL’s Official Betting Partner since December 2025, will now hold title sponsorship rights for the Premiership, Championship, and Women’s Premiership competitions. It will also retain existing partnership rights, including title sponsorship of the Women’s Cup.
The agreement marks a commercial milestone for NIFL as its first sponsorship deal valued at more than £1 million.
The partnership follows a record season for the league, which reported its highest-ever viewership and commercial revenue and generated more than 100 million digital views over the past season.
Under the deal, BOYLE Sports branding will feature on club playing kits, matchday assets, broadcast highlights, scoreboards, player-of-the-match activations, and league content distributed across digital platforms.
The company will also launch a responsible gambling awareness initiative across NIFL clubs, using matchday and digital channels to promote safer betting practices and provide information to supporters throughout the season.
Vlad Kaltenieks, CEO of BOYLE Sports, said: “Football in Northern Ireland has real momentum and we’re proud to deepen our partnership with the Northern Ireland Football League at such an important time for the League.
“Becoming Title Partner across the Premiership, Championship and Women’s Premiership reflects our belief in the clubs, supporters and communities that make the game so strong. This partnership gives us the opportunity to support that growth, enhance fan experience and use our platform to positively engage with fans and the wider football community.”
Gerard Lawlor, Chief Executive Officer of the Northern Ireland Football League, added: “We are delighted to extend our relationship with BOYLE Sports through this landmark title partnership.
“This is a major commercial moment for NIFL and reflects the growing strength and ambition of our competitions. BOYLE Sports has already shown real commitment to football in Northern Ireland, and this agreement will deliver meaningful value across our clubs, competitions and communities.”
The announcement comes as the Northern Ireland Football League prepares for a new season following a year of record audience engagement and commercial growth.