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BOYLE Sports has introduced Touch Bet, a feature that lets customers build racing bets on touchscreens inside its retail shops. The tool, developed in partnership with Spotlight Sports Group, is available exclusively to BOYLE Sports during its launch phase.
Touch Bet allows customers to browse race meetings on Digital Racing Post touchscreens and select their picks to build a bet. Once the bet is built, customers can complete the transaction at the counter with a staff member or through the BOYLE Sports app by scanning a QR code.
The launch is part of BOYLE Sports’ effort to connect its retail and digital channels, combining in-shop screens with app-based betting. The company describes this as an approach to meet customers “where they choose to bet,” pairing digital betting tools with in-person support at the counter.
“Touch Bet is a major step forward for our racing customers and marks a significant milestone in our retail offering. We know customers want more control, more convenience and a smoother experience when placing their bets. With Touch Bet, they can browse, build and place their racing bets in the way that suits them, whether that’s at the counter or through our app,” said Philip Chubb, Retail Commercial Director at BOYLE Sports.
“We’re especially proud that this is an industry-exclusive launch for BOYLE Sports. It gives our shop customers first access to a new way of betting and shows our continued commitment to investing in better retail and digital experiences,” Chubb added.
“BOYLE Sports’ Touch Bet represents a true first in the retail environment, combining the quality betting experience honed by BOYLE Sports with the premium Racing Post content presented on the Digital Display Screens. BOYLE Sports are the ideal partner to work alongside in developing and launching the product,” said Jon Sanders, Head of Retail Development at Spotlight Sports Group
“By bringing the trusted expertise behind Racing Post onto the shop floor, we are giving customers a more intuitive and efficient way to build and place their bets. Retail remains a vital part of the betting experience, and we are proud to support BOYLE Sports as they continue to connect digital and in-shop betting,” Sanders added.
The launch follows BOYLE Sports’ £100 million investment in the UK market last year. It also builds on other recent additions to the operator’s retail and online products, including Smart ACCA, a data-based accumulator tool covering football and horse racing.