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BOYLE Sports has appointed broadcaster Olivia Buzaglo as its new football ambassador as the bookmaker prepares for its coverage of the 2026 World Cup and the upcoming football season.
Buzaglo, a presenter with talkSPORT and TNT Sports, will front football-related content and host events for BOYLE Sports as part of a partnership that begins with the bookmaker’s World Cup campaign and extends into the 2026/27 season.
The appointment is part of BOYLE Sports’ efforts to strengthen its football content offering ahead of a major year for the sport.
In her role, Buzaglo will feature in the company’s video and social media content, focusing on major storylines and events across domestic and international football.
“I’m delighted to be joining BOYLE Sports as its new ambassador, especially ahead of such a huge period for the game with the World Cup on the horizon,” Buzaglo said. “I’m really looking forward to hosting events and creating content with BOYLE Sports that brings supporters closer to the biggest moments in the game.”
Gill Blake-Swift, Director of Brand at BOYLE Sports, said Buzaglo’s experience across television, radio, digital and social media made her a strong fit for the role.
“Olivia is the ideal fit for BOYLE Sports as we continue to strengthen our football content and ambassador portfolio,” Blake-Swift said. Her broadcasting career has been hugely impressive, and she has built a brilliant connection with football fans across TV, radio, digital and social channels.”
“We’re excited to see Olivia bring her energy, insight and personality to BOYLE Sports customers throughout a major year for football.”