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BOYLE Sports has announced it will continue as West Ham United‘s front-of-shirt sponsor for the 2026/27 season, with the brand’s logo featuring on the Club’s Men’s and Women’s team home, away and training kits.
In addition to the shirt sponsorship, BOYLE Sports will continue supporting the West Ham United fan experience during the 2026/27 campaign as Principal Partner through activations across matchdays, digital channels and other club activities.
The initiatives will build on the first year of the partnership, which included a scarf giveaway before the club’s opening home match of the season and two editions of its “Shirt Swap” activation.
BOYLE Sports and West Ham United said they intend to continue delivering value to supporters during the upcoming season.
“West Ham United is one of the most recognisable clubs in English football, with a proud history and a passionate fanbase,” said Vlad Kaltenieks, CEO of BOYLE Sports. “We were proud to begin our partnership last season, but this is only the start, and we look forward to an exciting season ahead.”
“We’re delighted to have BOYLE Sports continue as our front-of-shirt partner as part of the multi-year Principal Partnership,” said Karim Virani, West Ham United’s Interim CEO. “As we enter an exciting new era for the club and prepare for a pivotal season, it matters that our commercial partners share the same passion and drive that we have for our loyal fans. BOYLE Sports has approached the partnership in that spirit, and we look forward to continuing to work with them.”
BOYLE Sports’ continued support of West Ham United as its front-of-shirt sponsor follows the east London side’s first relegation to the Championship since 2011.
While a voluntary front-of-shirt ban for gambling companies on Premier League teams’ kits is coming into effect from the start of the 2026/27 season, West Ham’s relegation on the final day of the 2025/26 season allows BOYLE Sports to continue its partnership with the club.