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BOYLE Sports will be title sponsor of the BOYLE Sports Cup 2026, a pre-season fixture between Leeds United and Manchester United at Croke Park, Dublin on Wednesday, 12 August 2026.
In addition to match naming rights, the deal will see BOYLE Sports branding appear on official match assets, in-stadium signage and broadcast coverage.
“As official betting partner of Leeds United, we’re delighted to be title sponsor of the BOYLE Sports Cup 2026, for what promises to be a brilliant occasion. This is exactly the kind of moment we want BOYLE Sports to be part of. Two big clubs, passionate supporters and a matchday experience that brings real energy to fans,” said Liam McKee, Head of Sponsorship at BOYLE Sports.
The game will be the first football fixture staged at Croke Park in more than a decade. ITV will carry the match live in the UK, and Premier Sports will broadcast it in Ireland. Tickets for the fixture are sold out.
“Croke Park is an iconic venue, and we’re looking forward to playing our part in making the Manchester United v Leeds United, BOYLE Sports Cup 2026, a memorable fixture for supporters in Ireland and beyond,” McKee added.
The addition follows BOYLE Sports’ recently announced multi-year partnership with Leeds United, under which the operator became the club’s UK and Ireland betting partner. The Croke Park fixture serves as an early activation of that agreement.
BOYLE Sports plans a series of fan activities tied to the match, including competitions, giveaways and stadium activations for supporters attending.
A spokesperson for match promoter TEG said: “Manchester United v Leeds United is one of football’s most compelling fixtures, wherever it is played, and bringing it to the iconic Croke Park stadium will make the occasion even more memorable. We are privileged to be working with these two prestigious and internationally renowned football clubs to deliver a world-class sporting event.
“BOYLE Sports’ strong connection to football across the UK and Ireland, and now a Partner of Leeds United, makes them a natural fit as title sponsor and naming rights partner of the BOYLE Sports Cup 2026, and we look forward to welcoming supporters for what promises to be another outstanding occasion at Croke Park.”
A Leeds United spokesperson said: “We are delighted that our new partner BOYLE Sports will be the title sponsor of the BOYLE Sports Cup 2026. The fixture provides a strong opportunity to bring our partnership to life and connect BOYLE Sports with Leeds United supporters through a major football occasion.
“Facing Manchester United at Croke Park is an exciting part of our preparations for the new season, and we look forward to working with BOYLE Sports to deliver a memorable experience for our supporters travelling to Dublin and those watching from across the UK and Ireland.”