Bragg Announces Staff Reduction, Part of Strategic Restructuring

Posted on: January 9, 2026, 10:36h. 

Last updated on: January 9, 2026, 10:36h.

• Bragg says it is reducing its workforce by 12% globally
• Company committed to AI rollout
• Bragg also announces extension of Player Account Management agreement with Entain

Toronto-based Bragg Gaming Group announced they are reducing staff as part of a “strategic restructuring”, designed to shorten the time towards achieving net profitability.

Bragg said in a statement it will reduce approximately 12% of its global workforce. The company will absorb employee termination costs of approximately EUR 1.0 million (USD $1.16 million) in the first quarter of 2026. Bragg said annualized cash savings from the staff reductions will be approximately EUR 4.5 million (USD $5.2 million). 

Reduction of Global Workforce

Bragg is down the road with an AI-first transformation in terms of operations, as we wrote about the other day, the reason behind this strategic overhaul.

The company said it wants to prep for industry consolidation in global markets, plus further market regulation, while being in a better position to capitalize on opportunities related to the emergence of Prediction markets.

Emerging Market Opportunities

“Given the increasingly complex regulatory compliance requirements, recent tax headwinds across key regions, emerging market opportunities, consolidation in the market and our increased focus on short-term profitability, we needed to take this step now of restructuring the company’s staffing,” said Bragg Chief Executive Officer Matevz Mazij.

After securing key hires in 2024 and 2025, we believe aggressive operating expense reductions and organizational realignment are the final steps to maintain our cash runway, drive EBITDA growth and achieve cash profitability.”

The company added in its recent statement that the financial calculations regarding the impact of the staff reductions does not factor in anticipated operational cost savings around AI implementation. The core of the company’s strategic overhaul includes becoming an “AI-First” company by 2027.

Entain Agreement Extended For Now

And this morning, Bragg announced the extension of its Player Account Management (PAM) agreement with Entain Plc, the international sports betting and gaming group, for BetCity.nl, the Dutch market operator.

BetCity.nl will continue to utilize the PAM platform, including online casino content and sports betting products in the Netherlands, through May 31, 2026. Bragg said in a statement the companies will work on further extending the agreement beyond that date. There is however “no assurance” that any such new agreements will get done beyond that date.

“After the acquisition (BetCity.nl by Bragg in 2023), we agreed to work with the BetCity.nl team on a potential migration of the brand to Entain’s proprietary platform,” said Mazij. “The latest PAM extension agreement is intended to support that, and while it is premature to predict what our partnership with BetCity.nl and Entain will look like over the longer-term, we are pleased to report that we expect this to materially contribute to reported revenues as regular services and migration services are delivered over the next few months.”