Bragg Gaming Bets Big on AI in Groundbreaking Deal

Posted on: January 6, 2026, 08:53h. 

Last updated on: January 6, 2026, 08:53h.

• Toronto-based igaming content and tech company announces AI deal
• Designing and deploying predictive machine learning to boost player retention for operators
• Bragg intends to become a “fully AI-first” company by 2027

Bragg Gaming Group is betting that a new deal incorporating AI technology will give them a competitive edge in offering a solution that better retains players as well as improving operational efficiency.

The Toronto-based igaming content and technology provider announced a partnership with Golden Whale Productions, an igaming data science company based in Vienna, Austria.

Bragg will utilize Golden Whale’s Foundation, its machine learning and proprietary AI model, to boost the predictive intelligence capabilities of the Bragg Player Account Management (PAM) platform.

Bragg has stated its commitment to an AI-first path. This latest deal is about deploying predictive machine learning to optimize player engagement, benefitting the bottom lines of operators that are working with them.

AI-Driven Tools

“This partnership serves as a foundational step in the development of what we call the Bragg AI Brain, a data-driven artificial intelligence engine designed to power smarter decisions and intelligent products across the Bragg’s Ecosystem,” said Luka Pataky, Bragg’s Executive VP of AI and Innovation.

Simply put, the benefit, according to a Bragg company statement, will be the automation of complex work flows via AI-driven tools, boosting player incentives, delivering improved and personalized player experiences.

Eberhard Dürrschmid, CEO of Golden Whale Productions, said maximizing player retention is paramount for an igaming platform’s sustainability.  

Focus on Player Retention

“Our joint commitment to enhance player value ensures we will deploy the most powerful, accurate, and cost-effective predictive models available, setting a new standard in how operators can understand and engage with their players,” he added.

Matevz Mazij, Chief Executive Officer at Bragg, pointed to the technology forecasting in key metrics, like predicting revenue potential at 30-day, 60-day and one-year intervals, and identifying player departure probabilities, paving the way for player retention strategies. Those insights will be built into Bragg’s operational platform, invaluable data to be utilized by marketing and operational teams.

The company said that will translate into a combination of 6% to 20% uplift at a campaign level and a 20% reduction in bonus costs.

Bragg Gaming Group works with online and land-based gaming operators around the globe with its content and PAM technology.