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Latin American gaming operator Enjoy has finalized the sale of the Enjoy Punta del Este complex to Brazilian group JHSF Península for $160 million. The deal includes the transfer of 100% of the shares of Baluma S.A., the company that owns and operates the resort located in the popular Uruguayan seaside city.
In a material event filing submitted to Chile’s Financial Market Commission (CMF), subsidiaries Inversiones Enjoy SpA and Enjoy Consultora SpA confirmed that the purchase agreement was signed on April 10.
They also noted that the transaction is subject, among other conditions, to approval by Uruguay’s Commission for the Promotion and Defense of Competition.
The sale is part of Enjoy’s judicial reorganization process, currently being handled by the 8th Civil Court of Santiago, and has been approved by the creditors’ committee. The selling entities are currently controlled by holders of international bonds maturing in 2027, who have authority over the disposal of the asset.
JHSF Península is a São Paulo-based conglomerate founded by brothers Fábio and José Roberto Auriemo, and has been listed on the Brazilian stock exchange since 2007. The company recently reported its 2025 results, with consolidated revenues of BRL 3.71 billion ($740 million) and net profit of BRL 1.869 billion ($373 million).
The group specializes in high-end real estate developments, including shopping centers, hotels, gastronomy, fashion retail, and even a private airport — São Paulo Catarina Executive Airport. Its portfolio includes boutique hotels and international expansion projects.
Enjoy Punta del Este
Background
In November 2025, it was reported that Giuseppe Cipriani, CEO of Grupo Cipriani, had submitted a USD 160 million offer for the Enjoy Punta del Este hotel and casino. Uruguayan businessman Edgardo Novick had also been linked to acquisition efforts.
In February, it was also revealed that Enjoy had signed an agreement guaranteeing job stability for employees at the Punta del Este property through 2028. This clause had not been disclosed to potential buyers.
According to Cadena del Mar, the agreement was signed in 2025 between Baluma S.A. and the Enjoy Employees Association, ensuring that staff would retain their jobs and working conditions “without layoffs or similar measures until 2028.”
Sources close to the sale process noted that while the agreement provides operational stability and reduces the risk of labor disputes, it may also limit the future buyer’s flexibility, both in terms of improving the offering and optimizing short- and long-term profitability.
Enjoy Punta del Este Casino & Resort is located in one of Uruguay’s most well-known seaside destinations. It features 292 rooms, while the casino spans 4,000 square meters and includes 550 slot machines, 75 gaming tables, and a poker room.
The resort also offers seven restaurants and bars, a state-of-the-art Spa & Fitness Center, and 18 conference and event rooms with capacity for up to 5,000 guests.