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Alberta opened its regulated commercial iGaming market at midnight on Monday, July 13, becoming the second Canadian province after Ontario to permit private online sports betting and casino operators under provincial oversight.
Alberta Gaming, Liquor and Cannabis (AGLC) has registered 50 operators, 58 critical gaming systems providers and 14 platform providers. More than 15 operators were expected to launch on opening day alongside the government-owned Play Alberta platform, while others will enter later after completing commercial agreements with the Alberta iGaming Corporation (AiGC).
The registered field includes FanDuel, DraftKings, BetMGM, Caesars, bet365, BetRivers, PointsBet, Betway, BET99, 888, TonyBet, theScore Bet, Hollywood Casino, Bally’s, Pure Casino Entertainment and River Cree iGaming. Fanatics and Hard Rock Bet have not announced Alberta launch plans.
FanDuel, DraftKings, BetMGM, bet365 and BetRivers confirmed opening-day launches. Caesars, PointsBet Canada and Betty Casino were also expected to begin operations during the day.
The Alberta framework follows Ontario’s model, with AGLC acting as regulator and AiGC conducting and managing the market. Operators must provide responsible gambling information, self-assessment tools and time and deposit limits, and must obtain RG Check accreditation.
Alberta has also introduced centralized self-exclusion from launch day. Operators must promote the system and void or refund wagers when a player enrolls while futures wagers remain unsettled.
Betty Gaming Canada research conducted through the Angus Reid Forum found 61% of Albertans surveyed viewed online gambling as safe after learning about the regulatory framework. A TonyBet-commissioned YouGov study found 74% of surveyed players in Alberta, Ontario and Quebec would not use a platform without a Canadian license.
As for the new entrants, FanDuel announced C$80,000 ($56,602) in Alberta-related donations, while DraftKings pledged C$150,000 ($106,128.75) to Food Banks Alberta. DraftKings will offer its sportsbook, casino and Golden Nugget Online Gaming brands, while Caesars plans to introduce three brands.
Citizens JMP Securities analyst Jordan Bender estimated Alberta could generate more than $700 million ($495.3 million) in annual revenue, including about $500 million ($353.8 million) from online casinos and $200 million ($141.5 million) from sports betting. Ontario generated C$4.04 billion ($2.86 billion) in regulated gaming revenue in 2025, up 34% from 2024.