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Digitain has appointed Dario Jurčić as Chief Commercial Officer for Europe and Africa, adding an executive with more than a decade of leadership experience in commercial strategy, platform development, market expansion, and business transformation.
Jurčić joins the sportsbook and iGaming technology provider after leading a number of growth-focused organizations during his career. In 2025, he was recognized by industry peers as one of Central and Eastern Europe’s leading CEOs.
Commercial oversight across multiple regions
In his new role, Jurčić will direct Digitain’s commercial strategy across Europe and Africa. His responsibilities include supporting the company’s activities in regulated European markets and its expansion efforts across Africa.
He will also oversee commercial operations from Digitain’s hubs in Malta, Romania, and the United Kingdom, as well as preparations for a planned office in Central Europe.
The company said this structure aligns with its activities in regulated jurisdictions, including the UK, where Digitain obtained a UK Gambling Commission betting license and secured sportsbook and platform certification in February 2026.
Dario Jurčić, Chief Commercial Officer for Europe and Africa, said: “Digitain has established itself as one of the industry’s most ambitious and innovative companies, and I’m excited to join at such an important stage of its growth journey.
“Throughout my career, I have focused on building scalable platform businesses and helping operators succeed in highly competitive regulated markets. I see a strong opportunity to further strengthen Digitain’s position across Europe while supporting its expansion throughout Africa.”
Expansion plans in regulated markets
Ani Mkrtchyan, Digitain’s Chief Sales Officer, said the appointment supports the company’s commercial objectives across regulated jurisdictions.
“We are delighted to welcome Dario to Digitain. His proven commercial leadership, deep understanding of the global iGaming ecosystem, and outstanding track record of building successful businesses make him an exceptional addition to our leadership team,” Mkrtchyan said.
“As we continue to expand in regulated markets and further strengthen our position across Europe, Dario’s experience and strategic vision will play a key role in deepening our partnerships and delivering even greater value to our partners.”
Digitain said the appointment forms part of its efforts to expand its leadership team in European regulated markets. Alongside its existing commercial centers in Malta, Romania and the UK, the company plans to open a new Central European office as it continues to pursue operator partnerships across the region.
“What immediately stood out about Digitain was not only the quality of its products
and technology, but also its culture. From my very first interactions with the teams, it
was clear that Digitain is not only focused on building high-quality solutions, but also
on scaling them with purpose across global markets,” added Jurčić.