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Digitain has appointed Terry Lee as Head of Asia Region, where he will lead the company’s growth strategy across the continent’s regulated markets. Lee brings more than 15 years of iGaming industry experience to the role.
Lee’s career spans business development, strategic partnerships, commercial growth and market expansion across Asia. In his new role at Digitain, a sportsbook and iGaming solutions provider, he will manage relationships with partners and oversee the company’s presence across regulated Asian markets.
Lee said: “I am honored to join Digitain as Head of Asia Region at such an important stage of the company’s global expansion. Digitain stands out as a company that truly understands the importance of adaptability, localization, and strong partner relationships. Its comprehensive product ecosystem, combined with a clear commitment to innovation and operational excellence, will bring sustainable growth to partners at any stage of development in the region.
“In my new role, my focus will be on establishing Digitain as a major presence within key regulated markets, building long-term and strategic partnerships that truly add value, and identifying new opportunities that align with local market requirements. I look forward to working closely with our partners and internal teams to accelerate growth, enhance our ability to make a significant commercial impact, and contribute to Digitain’s continued success in the region.”
Digitain described Lee’s appointment as further strengthening the company’s regional leadership capabilities and reinforcing its commitment to delivering sportsbook and iGaming solutions across Asia.
Ani Mkrtchyan, Chief Sales Officer at Digitain, said: “We are delighted to welcome Terry to Digitain. His extensive industry experience, deep understanding of regulated Asian markets, and proven ability to build strong commercial relationships make him an excellent addition to our leadership team. Asia remains a strategic growth region for Digitain, and Terry’s expertise will play a key role in supporting our expansion plans and delivering continued success for our partners.”
Digitain identifies Asia as a priority for its commercial operations. The company said Lee’s appointment adds to its regional leadership capabilities as it works to deliver products and services to operators across regulated Asian markets.