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Fanatics Markets has expanded Fanatics ONE and FanCash to its prediction market platform, allowing customers to earn rewards through trading activity across sports, crypto, politics, culture and economic event contracts.
The platform, available on iOS, Android and the web in 23 states and four U.S. territories, said the loyalty expansion is powered by Crypto.com’s federally regulated infrastructure.
Fanatics Markets customers can earn FanCash and tier points based on their activity as Fanatics ONE extends further into the company’s sports and entertainment ecosystem.
The rollout comes as Fanatics Markets adds several product features, including a new web experience at www.fanaticsmarkets.com for traders who prefer using a browser instead of the app. The web platform includes event contracts across sports, crypto, politics, culture and the economy.
Fanatics Markets is also introducing an Official FIFA World Cup 2026 Hub Experience in partnership with ADI Predictstreet, the Official Prediction Market Partner of FIFA World Cup 2026. The hub will include prediction markets, tournament news and official player data.
The loyalty program expansion is being launched alongside summer’s global soccer tournament. Fanatics Markets customers can earn up to 10% in FanCash on trades, win or lose. Each dollar of FanCash can be used within the Fanatics ecosystem for official merchandise, tickets, Fanatics Fest experiences, collectibles and future trades.
“These are big steps forward in our mission to bring the best prediction market experience to our customers,” said Zeeshan Feroz, President of Fanatics Markets.
“We are ushering in a new era of loyalty and rewards. FanCash and Fanatics ONE give customers a real reason to trade with Fanatics Markets and the other enhancements we are debuting today give traders greater precision, control and access to events that they care about most.”
Fanatics ONE, launched in 2025, has grown its membership across the sports and entertainment ecosystem. With its expansion to Fanatics Markets, members will continue to earn FanCash and tier points through eligible activity.
Among the product additions is Combos on Fanatics Markets, which allows prediction market customers to combine outcomes such as player props, winners, spreads and totals across sports, across games or within a single game into one new contract.
Fanatics Markets said Combos have reached a 50% adoption rate among its customer base. The feature is available across professional football, basketball, baseball, hockey, global football, boxing, MMA and tennis through eligible markets marked with a combo icon.
The company has also added search functionality that includes a search bar, recent searches, autocomplete, synonym and alias support, and deep linking. Customers can use search to find markets and trade directly from the results.
Another new feature, FanViz, provides an immersive live trading experience with real-time visualizations, play-by-play updates and game statistics in one place. The company said the feature is designed to provide customers with current game information as events unfold.
Fanatics Markets is also adding a Refer-a-Friend feature. Customers can share a unique referral link, and when a referred friend makes a first trade of up to $25, both customers receive FanCash.
The company said Fanatics Markets offers consumer protections and risk management tools intended to help customers manage exposure, trade responsibly and make informed trading decisions. These tools allow customers to set deposit limits, session limits, timeouts and self-exclusion.