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FanDuel has named sports broadcaster Erin Andrews as a Responsible Gaming Ambassador to promote safer betting practices.
The partnership expands FanDuel’s Responsible Gaming Ambassador program by leveraging Andrews’ broad reach and credibility among sports fans. The company said her involvement will help amplify messaging around responsible play, including encouraging users to set limits and adopt a structured approach to betting.
FanDuel said the addition of Andrews reinforces its “Play With A Plan” initiative, which provides tools and resources designed to help users maintain control over their gaming activity.
“I’ve seen first-hand how sports betting can become such a huge part of the fan experience, and FanDuel provides the tools and awareness to enjoy sports betting safely from the start,” Andrews said. “It’s so important for people to bet responsible when gaming to ensure that this space remains safe for others.”
Andrews will produce responsible gaming content for social media, participate in major campaigns, and support FanDuel’s education initiatives. Planned efforts include short-form videos, seasonal campaigns, and fan engagement content focused on promoting safe betting habits.
“Erin is someone fans know, trust, and listen to,” said Cory Fox, Senior Vice President of Public Policy and Sustainability at FanDuel. “By pairing her voice with our lived experience ambassadors, we’re expanding our ability to reach customers with messages that resonate.”
“Her authenticity and deep understanding of the sports landscape make her an ideal partner to reinforce the importance of Play With A Plan,” he added.
The company’s Responsible Gaming Ambassador program also includes media personality Craig Carton, former NBA player Randy Livingston, and advocate Anita Ondine Smith, each contributing to outreach efforts aimed at diverse audiences.