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Fast Track has enabled fully agentic workflows in Fast Track AI, allowing iGaming operators to execute customer relationship management (CRM) tasks through natural language commands rather than manual configuration.
The release makes Fast Track AI a fully AI-native platform capable of handling end-to-end CRM processes, including player segmentation, trigger configuration, communication drafting, and multi-channel engagement setup.
Agentic workflows are AI systems designed to interpret goals, plan and execute tasks across tools and data sources, and adapt to changing conditions without requiring step-by-step instructions. Fast Track users can now describe a CRM objective in plain language while the platform completes the workflow automatically.
The shift could significantly reduce the time and coordination traditionally required to build and execute CRM strategies in the iGaming sector.
The development marks the beginning of a new operating model for CRM, allowing teams to focus more on strategy and creative concepts while relying on AI agents to handle execution tasks, the company said.
Fast Track AI was launched in September 2025. More than 70% of users adopted its natural language capabilities within the first three months, and nearly all users now engage with the feature daily.
“Our vision is to digitalise the iGaming industry and deliver the first self-learning engagement platform. We have seen strong traction with Fast Track AI since its release,” said Simon Lidzén, Co-Founder and Chief Executive of Fast Track.
“Fast Track AI thrives in our ecosystem, where it combines the depth and granularity of real-time data with its vertical focus on and knowledge of iGaming, the capabilities of the Singularity model, and the orchestration that sits at the heart of the platform. We look forward to the possibilities this opens up for our customers, and to transition our industry into agentic workflows together,” Lidzén said.
Fast Track’s latest release builds on a series of product launches, including its real-time CRM platform in 2018, the Singularity personalisation model in 2021, AI-driven gamification product Rewards in 2024, and its natural language CRM platform introduced in 2025.
The company intends to use the latest release to expand the adoption of agentic workflows across the iGaming industry.