FIFA names ADI Predictstreet as its first official prediction market partner

FIFA has entered into a multi-year agreement with ADI Predictstreet, appointing the platform as its first Official Partner in the prediction market category.

Under the partnership, ADI Predictstreet will deliver “a new interactive forecasting experience” for global audiences during the FIFA World Cup 2026, which is scheduled to be the largest edition of the tournament, featuring 48 teams and 104 matches across 16 host cities in Canada, Mexico, and the United States. The event is expected to reach billions of viewers worldwide.

The deal will allow users to participate in prediction-based experiences on ADI Predictstreet’s platform, which will leverage FIFA’s official historical data. Users will be able to forecast match results, tournament statistics, individual player performances, and key moments across the competition.

ADI Predictstreet will also take on the role of presenting partner for FIFA’s free-to-play bracket challenge, enabling participants to predict tournament outcomes and compete with others based on their selections.

“FIFA is committed to continually enhancing the fan experience and embracing innovation that brings supporters closer to the game,” said FIFA President Gianni Infantino. “By partnering with FIFA, ADI Predictstreet will be introducing an exciting new way for fans around the world to engage with football, using insight and interaction to deepen their connection with our competitions.”

The platform is expected to be accessible globally through dedicated mobile and desktop applications, offering continuous access throughout the tournament period.

In addition to its fan engagement features, ADI Predictstreet will operate within FIFA’s regulatory and integrity frameworks. The system includes real-time monitoring of suspicious trading activity, along with structured reporting and information-sharing mechanisms designed to support transparency, fairness, and participant protection.

“This partnership marks a defining moment for ADI Predictstreet and how audiences engage with major events, as we lay the foundation for a new category where collective intelligence, technology, and real-world outcomes converge,” said Ajay Hans Raj Bhatia, Principal Council Member of ADI Predictstreet.

The platform is built on ADI’s sovereign institutional-grade blockchain infrastructure. While the initial focus will be on football and the FIFA World Cup, the underlying system is also intended for potential use in other areas, including finance, technology, and global events.