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FIRST.bet has won the Sports Betting Supplier category at the EGR B2B Awards in London. The company said the award follows a period of expansion across regulated betting markets, with FIRST.bet currently powering more than 75 operators worldwide, including more than 35 in Brazil.
FIRST.bet’s product offering includes SportOS, SnapBet and GMFY, which the company describes as focused on providing operators with a connected sportsbook environment aimed at supporting engagement, retention and scalable growth across regulated markets. The company has positioned its technology around conditions such as sustained traffic, high-frequency live betting and complex market requirements.
“Winning Sports Betting Supplier at the EGR B2B Awards is an important moment for FIRST.bet. It reflects the progress we’ve made as a business, the quality of the product we’ve built, and the standards the team holds itself to every day,” Tom Light, CEO, FIRST.bet.
“Most importantly, it reflects the results our partners are seeing in the market. We’ve always believed that sportsbook technology has to prove itself in real conditions, and this recognition shows that approach is resonating across the industry.”
The latest award comes after FIRST.bet received five major industry awards in 2025: Sports Betting Supplier of the Year at the SBC Awards, Sportsbook Supplier of the Year at the EGR LATAM Awards, Sports Betting Supplier of the Year at the Starlet Awards, Client Satisfaction of the Year at the AffPapa LATAM Awards, and Sportsbook of the Year at CGS Recife.
In 2026, the company also received recognition in Europe and Latin America. Tom Light, CEO of FIRST.bet, won the Individual Achievement Award at the EGR Europe Awards, while FIRST.bet was named Best Sportsbook Provider at BiS SiGMA South America.
FIRST.bet said its growth has been driven by a product approach centered on giving operators greater tools, visibility and control. The company’s focus includes trading depth, operational visibility, localization and product reliability, as operators look beyond feature-based sportsbook offerings.
The company added that it remains focused on supporting operators across Europe, Latin America and other regulated markets as they scale, adapt to local market demands and compete with established sportsbook brands.