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Flutter Entertainment has launched a beta version of a new prediction markets product, Betfair Predicts, under its Betfair brand.
The product is a modified version of the company’s established exchange platform and will operate under Betfair’s existing UK licence. It allows users to trade on outcomes across sports, politics, and entertainment by selecting “yes” or “no” predictions and staking on those outcomes, rather than placing traditional bets.
During the initial rollout, access to Betfair Predicts will be limited to a select group of invited users as part of a controlled beta testing phase. The company said the trial will help assess customer demand and gather feedback before determining the product’s long-term direction.
The company said it is too early to determine how the product will develop, adding that the beta launch reflects the company’s ongoing focus on innovation and experimentation.
“We’re constantly testing new innovations and Betfair Predicts is an example of this work,” a Betfair spokesperson told NEXT.io. “This is a beta product that will evolve based on customer feedback.”
The move follows other similar efforts within the wider Flutter portfolio. FanDuel, another brand owned by the group, launched FanDuel Predicts, developed in partnership with CME Group, in late December. That initiative marked FanDuel’s expansion into regulated event-based financial and sports contracts.
Betfair’s existing exchange platform provides a strong foundation for the new product. The company reported that its exchange matched £84 billion (US$98 billion) in bets in 2025, representing a 10% year-on-year increase.