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GR8_TECH has introduced additional commission, hierarchy, segmentation, and payment functions to its affiliate management platform, extending the system beyond affiliate tracking and reporting.
The company has expanded the revenue-share calculation options available through the platform. Operators can now calculate revenue share using turnover, gross gaming revenue, or net deposits, in addition to the existing net gaming revenue model, allowing the calculation method to be aligned with different commercial agreements.
The platform now supports an unlimited number of sub-affiliate levels, replacing its previous single-level structure. Administrators can apply one commission plan across several levels or assign different plans to individual levels, while reporting remains available throughout the full hierarchy.
Another update allows administrators to create custom affiliate tags and assign one or more tags to each partner. These can be used alongside existing classifications, including affiliate status and traffic type, allowing operators to organize, segment, and filter partners.
Flat-fee commission plans have also been updated to support prepayments as well as fixed payments. Administrators can schedule a prepayment for a future date, after which the platform applies the required corrections and offsets the prepaid amount against commissions earned during subsequent payout periods. The adjustments are included in later payout reports, removing the need for operators to track prepayments and recoveries manually.
GR8_TECH said its affiliate platform processes more than 50 million clicks each month and supports more than 220,000 active partners, covering both smaller affiliate programs and large partner networks. Its automation, traffic management, and budget-control functions can reduce marketing expenditure by up to 25%, while routing and redirect rules can recover up to 20% of traffic that could otherwise be lost.
“Affiliate programs are becoming more sophisticated, with operators working with different types of partners, commission models, and network structures. We want to make complexity easier to manage,” said Anna Abalyan, Product Lead for the affiliate management platform at GR8_TECH.
“Our new updates give operators the flexibility to structure partnerships in a way that works for their business, while the platform takes care of the calculations and reporting behind the scenes.”
GR8_TECH provides sportsbook and iGaming technology through products including GREAT_TURNKEY, GREAT_CRYPTO TURNKEY, GREAT_SPORTSBOOK, and GREAT_CASINO AGGREGATION. The company applies a market-specific approach to its products and has completed more than 100 operator cases. It was named Platform Provider of the Year at the SBC Awards 2025.