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GR8_TECH has partnered with Georgian online betting operator Setanta Bet to deploy its GREAT_SPORTSBOOK iFrame solution, expanding the technology provider’s presence in regulated markets.
Setanta Bet, part of the Setanta Sports ecosystem and licensed in Georgia, has joined GR8_TECH’s Champions Club, a network of operators using the company’s sportsbook technology.
The partnership will provide Setanta Bet with a sportsbook platform designed to support player engagement and operational efficiency while allowing the operator to retain its existing brand identity.
“We are delighted to welcome Setanta Bet as a partner of GR8_TECH and a proud addition to our Champions Club,” Vardan Hakobyan, GR8_TECH’s Head of Sales, said.
“The brand has successfully created a strong connection between sports content, player engagement, and entertainment. With GREAT_SPORTSBOOK iFrame, Setanta Bet can further enhance its betting offering while preserving its unique brand identity and delivering a richer, more engaging experience for its players,” he added.
“Setanta Bet was launched on the foundation of the region’s largest and most successful sports media, representing the most vital part of Setanta as a major brand,” said Tamar Badashvili, CEO at Setanta Bet. “It is the ideal synergy between sports media and the betting business, a model already successfully proven by leading global brands.”
“We launched our sportsbook in partnership with GR8_TECH because their regional experience, along with their platform’s features and functionality, perfectly matched our requirements. We believe this collaboration will be mutually beneficial; not only will Setanta Bet succeed, but our vast operational experience in the industry will provide valuable feedback to help further develop the GR8_TECH platform,” he added.
According to GR8_TECH, the GREAT_SPORTSBOOK iFrame solution offers more than 180,000 monthly events across over 50 sports and esports, with features including 24/7 live betting coverage, artificial intelligence-powered recommendations, embedded customer relationship management tools and customizable content.
The platform also includes cashout, multi-bets, odds and margin personalisation, geo-targeted content, customizable widgets and a mobile-first interface aimed at supporting customer engagement and revenue growth.