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GR8_TECH’s “Bet It Drives” campaign won Best Marketing Campaign at the 2026 SiGMA Europe Awards, adding another industry recognition for the company’s branded content initiative.
The award follows earlier recognition for the show at the 18th Annual Shorty Awards, where it received Bronze in the Branded Podcast category, along with two Excellence awards at the 32nd Annual Communicator Awards in the Series–Video Podcasts 2026 and Series–Branded – Series 2026 categories.
According to GR8_TECH, Bet It Drives was developed as a multi-channel content campaign aimed at repositioning the company within the iGaming sector from a platform supplier to a thought leadership-focused brand.
The campaign is distributed through YouTube, Spotify, Apple Podcasts, social media channels, and media partnerships. The content series has generated more than 2 million YouTube views and resulted in nearly 300 media publications.
The project was designed to produce B2B-focused material using a conversational format rather than traditional studio interviews. The series uses in-car interviews with industry figures, a format GR8_TECH said was intended to encourage unscripted discussions.
Over four seasons, the show developed into a personality-driven branded content format featuring executives and stakeholders from the iGaming sector.
“Bet It Drives was created to prove that marketing in iGaming can be bold and interesting. Winning Best Marketing Campaign at the SiGMA Europe Awards shows that the industry values content that goes beyond visibility and creates honest conversations,” said Yevhen Krazhan, host of Bet It Drives and Chief Strategy Officer at GR8_TECH.
Bet It Drives features interviews with executives and professionals from the iGaming industry hosted by Krazhan. The series focuses on operational topics, market trends, and industry-related discussions.
GR8_TECH provides sportsbook and iGaming technology products for operators. Its portfolio includes the GR8_TURNKEY and GR8_CRYPTO TURNKEY platforms, GR8_SPORTSBOOK, and GR8_CASINO AGGREGATION.